Design Process

We employ the double-diamond design process is a four-phase approach to problem-solving and innovation that includes Discover (exploring the problem space), Define (synthesizing insights), Develop (generating potential solutions), and Deliver (implementing and refining the final solution), with each phase alternating between divergent and convergent thinking.

Discover

Begin by understanding the problem space through research, gathering insights, and identifying user needs to create a broad knowledge base before narrowing down to specific solutions.

Requirements Gathering

Document stakeholder needs and expectations for the project through a series of introspective, open-ended questions.

Requirements Gathering

Document stakeholder needs and expectations for the project through a series of introspective, open-ended questions.

Market Research

Gathering, analyzing, and interpreting information about a target market, competitors, and industry trends to inform business decisions and strategies.

Market Research

Gathering, analyzing, and interpreting information about a target market, competitors, and industry trends to inform business decisions and strategies.

User Research

Gather feedback from stakeholders through surveys, focus groups, and interviews in order to better identify target audience demographics' needs & circumstances.

User Research

Gather feedback from stakeholders through surveys, focus groups, and interviews in order to better identify target audience demographics' needs & circumstances.

SWOT Analysis

Analyze competitors, industry trends, and market needs to identify opportunities and threats.

SWOT Analysis

Analyze competitors, industry trends, and market needs to identify opportunities and threats.

Heuristic Evaluation

Review user interface to identify usability issues based on guidelines.

Heuristic Evaluation

Review user interface to identify usability issues based on guidelines.

Define

Synthesizing insights from the Discover phase to clearly articulate the core problem that needs to be solved.

Problem Definition Workshops

Identify core problems with the existing site.

Problem Definition Workshops

Identify core problems with the existing site.

User Persona & Archetype Development

Create detailed user personas to guide design decisions.

User Persona & Archetype Development

Create detailed user personas to guide design decisions.

Information Architecture

Organize content to enhance user navigation with site maps, user flows, and wireframes.

Information Architecture

Organize content to enhance user navigation with site maps, user flows, and wireframes.

Site Map

Organize content to enhance user navigation with site maps, user flows, and wireframes.

Site Map

Organize content to enhance user navigation with site maps, user flows, and wireframes.

Customer Journey Mapping

List customer touch points and map out journey stages. Create a visual journey map and identify issues and opportunities.

Customer Journey Mapping

List customer touch points and map out journey stages. Create a visual journey map and identify issues and opportunities.

Develop

Generating and exploring a wide range of potential solutions to the defined problem, encouraging creative thinking and experimentation before narrowing down to the most promising ideas.

Brand Development

Develop essential brand values, voice, colors, fonts, style, spacing, and imagery through in-depth workshops.

Brand Development

Develop essential brand values, voice, colors, fonts, style, spacing, and imagery through in-depth workshops.

Logo Design

Developing an iconic, memorable responsive logo mark and logotype for use in various touch points.

Logo Design

Developing an iconic, memorable responsive logo mark and logotype for use in various touch points.

SEO Key Words & Phrases

Determine essential keywords and phrases to include in site and other branding touch points.

SEO Key Words & Phrases

Determine essential keywords and phrases to include in site and other branding touch points.

Design System Development

Develop a set of reusable UI components and guidelines.

Design System Development

Develop a set of reusable UI components and guidelines.

Wire Framing

Create low-fidelity sketches of the interface layout.

Wire Framing

Create low-fidelity sketches of the interface layout.

Deliver

Implementing and launching the final solution, including user testing, refinement, and deployment of the product or service to ensure it effectively addresses the defined problem and meets user needs.

Responsive Site Design

Ensure the product works well on various devices and screen sizes.

Responsive Site Design

Ensure the product works well on various devices and screen sizes.

Usability Testing

Test the redesigned site with users to gather feedback for refinement.

Usability Testing

Test the redesigned site with users to gather feedback for refinement.

Accessibility Testing

Design for users with diverse abilities to ensure inclusivity.

Accessibility Testing

Design for users with diverse abilities to ensure inclusivity.

Marketing Collateral Design

Design posters, social media posts, online ads, and business cards.

Marketing Collateral Design

Design posters, social media posts, online ads, and business cards.

Project Management

Oversee the project to ensure it stays on track and meets goals.

Project Management

Oversee the project to ensure it stays on track and meets goals.

Post-Launch Support

Provide ongoing consultation, bug fixing, and site adjustments.

Post-Launch Support

Provide ongoing consultation, bug fixing, and site adjustments.