Design Process
Double-Diamond Framework
We employ the double-diamond design process is a four-phase approach to problem-solving and innovation that includes Discover (exploring the problem space), Define (synthesizing insights), Develop (generating potential solutions), and Deliver (implementing and refining the final solution), with each phase alternating between divergent and convergent thinking.
01
Discover
Begin by understanding the problem space through research, gathering insights, and identifying user needs to create a broad knowledge base before narrowing down to specific solutions.
Define
Synthesizing insights from the Discover phase to clearly articulate the core problem that needs to be solved.
Develop
Generating and exploring a wide range of potential solutions to the defined problem, encouraging creative thinking and experimentation before narrowing down to the most promising ideas.
Deliver
Implementing and launching the final solution, including user testing, refinement, and deployment of the product or service to ensure it effectively addresses the defined problem and meets user needs.