Whole Foods Self-Checkout HCI Study

Human-Computer Interaction research & hueristic analysis for Whole Foods self-checkout systems.

Client

Whole Foods Market

2 months

Whole Foods Self-Checkout HCI Study

Human-Computer Interaction research & hueristic analysis for Whole Foods self-checkout systems.

Client

Whole Foods Market

2 months

Problem Statement

[User type] wants to [goal] but faces [obstacle].

This case study explores the redesign and optimization of the user experience for self-checkout systems at Whole Foods, focusing on reducing cognitive load, improving accessibility, and adhering to UX principles such as Jacob's Law and the Doherty Threshold. Through systematic analysis and prototyping, the project aims to make the self-checkout experience intuitive, efficient, and inclusive for all users.

Problem Statement

[User type] wants to [goal] but faces [obstacle].

This case study explores the redesign and optimization of the user experience for self-checkout systems at Whole Foods, focusing on reducing cognitive load, improving accessibility, and adhering to UX principles such as Jacob's Law and the Doherty Threshold. Through systematic analysis and prototyping, the project aims to make the self-checkout experience intuitive, efficient, and inclusive for all users.

Brief

Design a [product/experience] that allows [user] to [goal] while addressing [pain point].

Design a streamlined mobile app that helps frequent travelers track real-time flight updates by addressing the lack of intuitive interfaces and ensuring timely notifications through a minimalist design and predictive alert system.

Brief

Design a [product/experience] that allows [user] to [goal] while addressing [pain point].

Design a streamlined mobile app that helps frequent travelers track real-time flight updates by addressing the lack of intuitive interfaces and ensuring timely notifications through a minimalist design and predictive alert system.

PART 01

Logical Flow

PART 02

Spacial Layout

The chart below corresponds with the various actions from Part 1. Blue dashed lines indicate the flow of actions while black dashed lines label the components.

PART 03

Interaction Diagram

This portion visualizes the intricate dialogue between the inputs of the human user and the outputs of the program.

PART 03

Critical Lens

Key Inflection Point:
The goals of the successful implementations of a smooth interaction are symbiotic for both the user and the business.

Result

We delivered [product/experience] that [solves problem] by [key feature].

We delivered a flight-tracking app that improved user satisfaction by simplifying the interface and incorporating real-time API integrations, resulting in a 35% reduction in user-reported missed updates and a 20% increase in app engagement over three months.

Result

We delivered [product/experience] that [solves problem] by [key feature].

We delivered a flight-tracking app that improved user satisfaction by simplifying the interface and incorporating real-time API integrations, resulting in a 35% reduction in user-reported missed updates and a 20% increase in app engagement over three months.

Let’s bring your vision to life

"Working with Jonathan is easy and a sincere pleasure. He is a super talented creative that loves to bring quality design, ease of creativity, and current uses of technology to his clients."

Profile portrait of a man in a white shirt against a light background

Paige Prince

Client

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

"Working with Jonathan is easy and a sincere pleasure. He is a super talented creative that loves to bring quality design, ease of creativity, and current uses of technology to his clients."

Profile portrait of a man in a white shirt against a light background

Paige Prince

Client

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

"Working with Jonathan is easy and a sincere pleasure. He is a super talented creative that loves to bring quality design, ease of creativity, and current uses of technology to his clients."

Profile portrait of a man in a white shirt against a light background

Paige Prince

Client

Extreme close-up black and white photograph of a human eye

Contact us