Brief
Landing Page Design
Amiara, an Austin-based startup brought me onboard their team to help refine and develop the brand and design their website including the main landing page and AI-driven business idea analysis app. I also assisted in developing visual ways to represent the concept behind the app.
PART 01
Research
We began the branding process by gathering hundreds of examples of similar sites that matched the brand aesthetic we were aiming for and discussing our thoughts over Figjam.
PART 02
Visual Metaphor
Part of the challenge we faced was succinctly translating the value of the product into a visual narrative. Namely, how to communicate the scale and velocity of how quickly our product could convert a user's idea into a fully-functional business, and secondly how our product strategically combined both the expertise of seasoned entrepreneurial mentors with the efficiency of AI tools.
PART 03
"Startup Snapshot"
One of the key front-facing products to generate interest in the product was an AI-driven business idea score generator called "Startup Snapshot", which offered an instant, free business idea score, pitch generator, and estimated valuation all from a simple form.
