Brief
Site Rebranding
Apeiron Center, an Austin-based clinic focused on holistic, cutting-edge, science-backed longevity, wellness, and rejuvenation techniques was in the process of a complete rebrand that more accurately represented their vision and principles while also appealing more to their audience.
Working in collaboration with another branding agency, our assignment was to ensure that their online presence intuitively guided visitors through the process of understanding Apeiron's various offerings and seeing the value and relevance to their own lives.
PART 01
Research
We began with a heuristic evaluation of competitive analysis of companies offering similar longevity and health services to see which aspects we wanted to emulate, alter, or avoid.
PART 02
Design System
Provided with a redefined branding color palette and font guides, as well as example print materials, I first constructed a design system for the site that would blend seamlessly with their existing touchpoints.
PART 03
Site Map
Through several in-depth discussions of site objects, improvements of previous versions of the site, and user flows, we developed a site map outlining the organization of the various site sections and features.
PART 04
Search Engine Optimization
By gathering a large body of written materials and resources Apeiron provided as well as discussions of core values, offerings, and demographic info, we compiled a comprehensive index of various optimized keywords and phrases using GPT. Additionally, we integrated Google Analytics tracking to monitor traffic.
PART 05
Responsive Site Build
Through an iterative process of several versions of the site, we built a working, responsive version of the site, including a data-base driven extensive list of services and educational blog articles. Below are some screenshots of the results.
