Site Redesign Proposal
Sharpnack Bigley, a Central Indiana-based law firm has changed locations and updated the company name and branding. The following is the proposal for a complete site redesign to modernize the firm's online presence while more accurately reflecting their brand, services, and improving service to its customers.
PART 01
Research
We would begin with a heuristic evaluation of competitive analysis of other Columbus, Indiana-based law firms in order to find out what works and what doesn't work to better inform our own design decisions.
PART 02
Design System
Provided with a redefined branding color palette and font guides, as well as example print materials, we would then apply those brand elements to the new site.
PART 03
Site Map
Based on the current site and suggestions of what could further enhance the site, below is what we suggest.
Page Title
Purpose
Contents
Home
Showcase the firm's value propositions, highlight key practice areas, and demonstrate credibility through case studies and testimonials.
Hero Section
Practice Areas
Team
Success Stories
Testimonials
Contact Form
About
Present the firm's history, values, community involvement, and distinguishing characteristics to build trust and credibility.
Firm History
Mission & Values
Awards & Recognition
Team
Practice Areas
Detail the firm's primary legal service areas and additional details about the specific areas of focus.
Main Areas
Focus Areas Details
Detailed Explanations
Team
Introduce the firm's legal professionals, including attorney profiles, paralegals, and support staff.
Attorneys
Paralegals
Attorney
A dynamic page that can offer expanded details on each individual attorney.
Career Background
Areas of Expertise
Awards / Certifications
Resources
Provide valuable legal information through blog posts, FAQs, and a client portal for easy access to services.
Updates / Articles
FAQ
Legal Resources
Client Portal
Contact
Offer multiple ways to reach the firm, including location information, contact forms, and business hours.
Map
Directions
Contact Form
Contact Info
Hours
Appointment Scheduler
PART 04
Search Engine Optimization
SEO Keywords
Through discussions with Sharpnack & Bigley of core values, offerings, and demographic info, we would compile a comprehensive index of various optimized keywords and phrases using GPT. Additionally, we integrated Google Analytics tracking to monitor traffic. We would then incorporate those keywords into the Website's headers, body text, page titles, meta data, and articles.
Google Ratings
Additionally, we propose launching a campaign to encourage current and past clients to complete a Google Review in order to boost user interaction, a factor Google weighs very heavily in overall SEO score. For example, we could discuss incentive methods, craft the email, add review buttons to the client portal, or generate QR codes to embed in invoices.
PART 05
Site Redesign
Below is a preview of how the new website could look incorporating new branding materials. While only a speculative preview, through an in-depth process, the final version would be much more refined based on the client's needs and the suggestions of Tealix.
